“Smart tourism is defined according to technological capabilities of a particular destination, attraction or the tourists themselves. We want to strengthen digital platforms, ensure data-driven planning, and expand other tools for promotions and marketing,” said Secretary Puyat during her keynote message.

“One of the Department of Tourism’s strategic objectives is the pivot to SMARTourism. Mario Hardy, both of whom gave solidarity messages. Jojo Clemente, and Pacific Asia Travel Association (PATA) CEO, Mr. Also gracing the event were Tourism Congress Philippines President, Mr.

Tourism Secretary Bernadette Romulo-Puyat and TPB COO Maria Anthonette Velasco-Allones led the hybrid opening ceremony attended by more than 900 registered participants, most of whom are attending virtually with limited participants on site, and from various tourism industry sectors. The two-day hybrid event aims to provide a learning platform for industry stakeholders to take advantage of recent developments and innovations in technology through a series of informative sessions and open discussions from distinguished guests and speakers.

The Tourism Promotions Board (TPB) Philippines, the marketing and promotions arm of the Department of Tourism (DOT), kicked off the first hybrid Tourism & Technology Forum (TTF) on Wednesday at Okada, Manila with the theme “Accelerating Digital Technologies for Sustainable and SMARTourism”.

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